Technology Apr 03, 2025

The Home Depot adds another acronym — ‘ROMO’ — in next phase of negotiating retail media network measurement

The Home Depot is pitching a new acronym: ROMO, or return on marketing objectives, in addition to return on ad spend (ROAS) to help marketers paint a more holistic picture of their campaign efficacy. ...

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The Home Depot adds another acronym — ‘ROMO’ — in next phase of negotiating retail media network measurement

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